Als Content bezeichnet man digitale Inhalte von Webseiten. Content kann in verschiedenen Formaten vorliegen bzw. eingestellt werden - in Text und Bild wie in der klassischen Print-Kommunikation oder auch in Form von Audio-, Videoinhalten und Interaktion.
"Meaningful tagging improves
search results in the web."
Johan Langenberg [Senior Content & Production Manager]

Content management fills websites with life.

From static websites up to elaborate corporate website, without content – not much would happen!

It s only the contact that brings a website to life and for a lively website the content needs to be actualized regularly. Content only has a half-life and a static website without new, actual information is like yesterday’s newspaper.

The Content Management Unit at dietzk is responsible for ensuring that website content and display is kept up to date. This content is created after liaising closely with the customer or delivered by the customer. Data that is intended for publication must be generated and structures so that it can be integrated into a system or database. Quality control must be considered to be of utmost importance – a chic layout and perfect information architecture will not achieve anything if the content quality is lacking. Our Content Management Unit considers all-important aspects to ensure a website delivers the desired results.

For our Content Managers, not only is a close partnership and interaction with the customer that counts but also the participation of all teams within the agency. Although the content is usually created at the end of a project’s development phase, the Developer or Art Director needs to be copied in early so that perfectly compatible front and back ends can be developed. Structural knowledge of websites is a basic for all Content Managers at dietzk and the necessary technical know-how to enter content into the back end so that users see it in the front end. As an overall rule, when delivering content – the user plays the principle role!

From static websites up to elaborate corporate website, without content – not much would happen!

It s only the contact that brings a website to life and for a lively website the content needs to be actualized regularly. Content only has a half-life and a static website without new, actual information is like yesterday’s newspaper.

The Content Management Unit at dietzk is responsible for ensuring that website content and display is kept up to date. This content is created after liaising closely with the customer or delivered by the customer. Data that is intended for publication must be generated and structures so that it can be integrated into a system or database. Quality control must be considered to be of utmost importance – a chic layout and perfect information architecture will not achieve anything if the content quality is lacking. Our Content Management Unit considers all-important aspects to ensure a website delivers the desired results.

For our Content Managers, not only is a close partnership and interaction with the customer that counts but also the participation of all teams within the agency. Although the content is usually created at the end of a project’s development phase, the Developer or Art Director needs to be copied in early so that perfectly compatible front and back ends can be developed. Structural knowledge of websites is a basic for all Content Managers at dietzk and the necessary technical know-how to enter content into the back end so that users see it in the front end. As an overall rule, when delivering content – the user plays the principle role!

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Recent Content Management Topics

A different kind of content migration.

Seeing that our content team not only ensures constant movement on the websites but also looks for new ways of optimizing the workflow within the unit, an in-house relocation was set.

» more about “A different kind of content migration.”

The optimal classification of information.

The objective is to get better search results when searching through large quantities of data – for use by other users or as a reference source for oneself.

Tagging is the allocation of catchwords to elements that will be found again when these words are used. One can regard it as a type of classification, like a glossary – but more flexible. » more about “The optimal classification of information.”